Peter Primont

Peter Primont

Peter was born in Queens, New York in 1949. He graduated with a B.S. degree in Computer Science (minor Business Administration) from the New York Institute of Technology in Old Westbury in 1971.

Upon graduation, Peter went to work for New York Telephone Company as a Programmer / Systems Analyst. He participated in the management development program at NY Tele and was promoted to the management ranks in charge of various “state of the art” computer systems.

In 1976 Peter went to work for American Express also in NY. There he rose through the ranks to Director of Performance Planning and Quality Assurance. In 1981 he left American Express to start Primont Associates, a computer consulting company, and later joined forces with an ex-classmate to become a partner in TCI.

In 1985 he was asked by Milt Okun, the founder of Cherry Lane and his uncle, to help formulate a business plan to help turn-around Cherry Lane. In 1986 he became a partner and took over day-to-day management of Cherry Lane.

Under Peter’s management and direction Cherry Lane has become to be one of the largest, fastest growing independent music publishing companies. Cherry Lane owns or administers over 50,000 copyrights. They represent artists as diverse as John Denver, John Legend, Quincy Jones and The Black Eyed Peas as well as corporate clients such as DreamWorks, The Weinstein Company, NASCAR and NFL Films. Cherry Lane’s headquarters is located in New York with a staff of over 65 full-time employees. They have wholly owned subsidiaries in the UK, Canada, France, Germany, Scandinavia and Holland as well as a branch offices in Nashville and LA.

In 2005, the Cherry Lane Music Foundation a 501 (c) 3 non-profit foundation was formed which funds the publication Music Alive, an educational music magazine used by over 400,000 Junior and Senior High School students.